Measuring satisfaction sounds easy but there are many different models that can be applied from Net Promoter Score to Customer Value Analysis. Each has pros and cons, but few unpick the relationship between satisfaction and sales / performance? So maybe a customer is satisfied or satisfaction has increased in the tracking period. What does this mean and how do we compare against competitors and industry benchmarks? Moroka River are well versed in models of customer satisfaction including large-scale tracking studies and the development of clear, simple and visually impressive dashboards.
